Step 1: Define and write down your objectives.

Step 2: Define your goals in achieving this objective. It is important that your goals be specific, measurable, results-oriented and time-bound.

Step 3: Determine who your target audience consists of. Who is it that you want to reach with this campaign? What do you want your key message to be?

Step 4: Develop a schedule for your campaign.

Step 5: Develop your plan of attack. What communication vehicles will you use to get your message to the public?

Step 6: Determine measurements to track the results of your campaign.